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Roundup: Google's Pay to Search

Hi this is ZipLaw! This is our Roundup Newsletter where we run through all the top news stories of this past week and explain how they impact law firms. Are you new here? Get free emails to your inbox. Here’s what we’re serving today: * 🔍 Google wants to charge

Ludo Lugnani profile image
by Ludo Lugnani
Roundup: Google's Pay to Search

Hi this is ZipLaw! This is our Roundup Newsletter where we run through all the top news stories of this past week and explain how they impact law firms.

Are you new here? Get free emails to your inbox.

Here’s what we’re serving today:

  • 🔍 Google wants to charge you to search
  • 🇮🇳 India's big semiconductor plan
  • 🇺🇸 The US corporate bonds rush explained
  • 🚗 Why are EVs doing so poorly
  • 🌽 Commodities are expensive, here's why

Google's AI Leap: From Free to Fee?

In Short: Google is toying with the idea of a premium, AI-powered search feature, flirting with the notion of a paywall for the first time in its core services.

What’s going on?
Google, the titan of tech, known for its "ask me anything" search bar, is pondering a bold move. Picture this: you're used to getting all sorts of answers for free, but Google might start saying, "Sure, but this special insight will cost you." They're thinking about bundling some shiny new AI search features into their premium club. But don't panic – the classic Google search we know and love isn't going anywhere; it's just getting some high-tech, possibly pay-to-play siblings.

It does feel like Google's AI strategy is a bit all over the place, and just keeps on pivoting. First they launched Bard, then Gemini, and now this potential new search function. This frenzy is probably due to Google feeling the heat from ChatGPT, the new kid on the block, who's been charming everyone with its chatty answers. Google's been a bit like a library in comparison: reliable but, let's be honest, a tad old-school with its lists of links.

Why does it matter?
Google's at a crossroads, caught between keeping its ad money flowing and not missing the AI train. Adding a price tag to AI search isn't just about cash; it's a strategic shimmy to keep up with the times without upending the ad treasure chest.

But making AI smart enough to power your searches isn't just a technical marvel; it's "eye-wateringly" pricey. We're talking about a level of expense that makes even Google's wallets wince. So, this potential pay-for-play feature? It might be Google's way of dipping its toes into AI without drowning in costs.

And let's not forget the competition. With everyone from startups to OpenAI vying for a piece of the AI pie, Google's move could be a game-changer. It's like deciding to charge admission to a party that's been free for decades. Will people pay for a VIP pass, or just stick to the free snacks?

⚖️ How does this impact Law Firms?

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by Ludo Lugnani

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